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Брендинг: разработка концепции и позиционирования бренда; кретив; нейминг; создание уникального образа и визуального оформления: айдентика, брендбук, фирменный стиль, логотип и т.д.; ребрендинг.
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Распределят рекламный бюджет таким образом, чтобы получить максимальную отдачу от вложений.
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